The Army Years and PS Magazine
While still producing The Spirit, Eisner founded the American Visuals Corporation, which was a commercial art company dedicated to creating comics, cartoons, and illustrations for educational and commercial purposes. Eisner resurrected Joe Dope, a bumbling soldier he had created during the War, for feature in PS Magazine, a publication he produced for the Army for over twenty years.
Virginia Commonwealth University has a complete online archive of PS Magazine available for viewing.
In 2009, Paul E. Fitzgerald released Will Eisner and PS Magazine, a comprehensive history and commentary on the years Eisner worked on the magazine.
Will Eisner's other clients for American Visuals Corporation included RCA Records, an Oil Filter company, the Baltimore Colts, and New York Telephone. This work soon occupied most of Eisner's time, and in 1952, despite ground-breaking stories by Fieffer and Wood, The Spirit was abandoned in favor of this more profitable work, which continued until the late 70s.
|Cover artwork for RCA Records|
In the mid-60s, however, several articles renewed popular interest in The Spirit, and the strips were reprinted in a variety of forms that continues to this day. Eisner was persuaded to create a small amount of new Spirit material at this time, but despite a growing fan insistence for more, Eisner did not have much taste for revisiting what he saw as the heroic fantasies of his youth.